Projects
Here are my school and extracurricular projects, showcasing how my skills and personality have been shaped at each step of my life's journey, and how I found my passion in the field of digital marketing.
Omena Movement
Researcher
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Omena Movement is a non-profit organization dedicated to preventing emotional abuse and fostering healthy relationships by providing social-emotional education and training to adults and children in Madagascar. It seeks to enhance collaboration and donation through digital strategies
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Helped the Omena Movement revise its digital fundraising strategies especially through e-newsletters by gathering insights from current and potential donors via surveys and generating various practical recommendations to enhance the effectiveness of their e-newsletter communication
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Published an academic paper exploring the relationship between donors intention and adaptation of corresponding digital fundraising strategies
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Fung. Y, Cordova. M, Dou. Y, Jin. Y, Lian. J, Mo. Y, Sun. Y, Vu. C, Wang. J, & Zhong. Y. (2024, June 25). Exploring donor intentions and digital fundraising strategies for NGOs: An application of the theory of planned behavior and elaboration likelihood model [Conference session]. #ScreentimeBU, Boston, MA, United States. https://sites.bu.edu/demsconference
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Successful Education
UIUX Designer
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Successful Education is an educational agency that provides services from college admissions to career success
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Designed and conducted interviews and usability tests to identify user pain points and common needs
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Redesigned the website using WordPress accordingly to enhance user experience and functionality
Tableau Analysis of Student Engagement & Learning
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Utilized SQL and Tableau to analyze student engagement and learning on the 365 platform from 01/01/2022 to 10/31/2022
"Barbie" Twitter Analysis
Researcher & Project Manager
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Ryan Gosling’s Oscar nomination for his role as Ken has intensified debate on social media. X, a major global platform, has seen millions of controversial views about the movie ‘Barbie’ and Gosling’s nomination. My research aim to analyze X engagement on Gosling’s nomination by influence, location, gender, and cross-cultural norms
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Utilized Meltwater, SPSS, R to analyze the research questions and drafted three strategic recommendations for film marketers
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Dots.eco
Project Manager & Consultant
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Dots.eco, an Israeli startup that collaborates with enterprises and apps to turns digital action into real-world environmental impact,
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Managed a team of 10 student consultants working with Dots.eco for which we developed 11 competitor analysis, marketing trend analysis, and researched 90 + potential public relations contacts for future outreach
